IAB Announces a Distinct Hispanic Category for the MIXX Awards; Supported by Ongoing Efforts of the IAB Hispanic Committee

“The Interactive Advertising Bureau (IAB) and the IAB Hispanic Committee today announced the addition of a separate category for the MIXX Awards focused specifically on Interactive advertising targeted towards the Hispanic community. The addition of this new category is part of an ongoing effort by IAB’s Hispanic Committee to further educate advertisers and agencies on the marketing benefits and value of using Interactive to reach the Hispanic community.

The Hispanic market is one of the fastest growing segments of the population, with an increasing demand for sites that will speak to them in their language and address their very specific needs. To date, 12 million US Hispanic adults have internet access in the home, which represents 44%of the US Hispanic adult population. Over the last 6 months, Hispanic entry into the online marketplace has outpaced the general market by nearly half.*

“With the converging forces of the US Hispanic Media Market and new digital advertising methods it is time to focus on those marketers who have excelled at reaching their US Hispanc audience through interactive formats,” said Peter Blacker, Senior Vice President, Digital Media, Telemundo Network Group. “The Hispanic MIXX Award opens the opportunity for all Hispanic marketers that use Interactive as part of their marketing mix to be recognized and applauded for their great efforts.”"

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