Hispanic Nets On Pace To Sell $1.3 Bil., Up 9%

“Telemundo has closed about 85 percent of its upfront inventory, while Univision is only about 60 percent sold, according to sources familiar with the Hispanic TV upfront negotiations.

Telemundo, sources said, jumped out of the gate quickly and, paired with NBC, sold about 50 percent of its upfront inventory by early June at cost-per-thousand increases averaging 2 percent over last year’s upfront rates. Upfront sales at Univision and sister broadcast network TeleFutura have been slower, but at similar CPM increases. One reason for the lag in Univision’s sales effort was the World Cup, which diverted some attention from negotiations. Univision televised the month-long event, and entertained many of its advertisers on site in Germany.”

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