Pork Magazine - NPB’s Hispanic Campaign Earns Honors (Come on. How many times have you read Pork Magazine?)

“The San Jose Group’s “El cerdo es bueno” campaign earned a 2006 Bronze EFFIE Award as the “best Hispanic marketing program of the year.” According to The San Jose Group representatives, the campaign increased pork consumption among Hispanics despite their initial misconceptions about pork’s health benefits and quality.

“We are absolutely thrilled,” says Jennifer Woods, executive vice president, The San Jose Group. “We changed perspective and behavior which ultimately increases sales.””

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