Posted on: July 19th, 2006
Filed Under: [ Hispanic News ] [ Marketing ] [ Press Releases ]
Tags: outreach
“Despite an executive order and a bill enacted into law by Congress designed to aggressively take steps to direct resources towards minority owned media, historically the federal government has not allocated a proportionally fair amount of resources to promote federal programs directed towards minorities in minority owned and minority consumed media. A study on minority advertising requested of the General Accounting Office (GAO) would determine the effectiveness of the current administration in addressing this issue.
Executive Order 13170, signed in October 2000, directs federal agencies to expand all contracting opportunities for small disadvantaged businesses and minority business enterprises “
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