Terra: Hispanics overindex on blog usage - Hispanic MPR

“According to Terra*, Hispanics blog usage is booming. Terra’s analysis indicates that between December 2005 and May 2006 Hispanics visiting blogs grew 54 percent in unique visitors while the general market grew by 33 percent. The Spanish preferred segment grew 82 percent; English preferred increased 35 percent; and bilingual visitors went up 80 percent for the same time period. Terra relied on the comScore Media Metrix US Hispanic Service, Demographic Report, Blog Category, May 2006 for its analysis. “

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