ClickDiario Consolidates Vertical Sites and Launches Targeted Channels in Spanish Language

“Transforming itself into the leading site representation company for Spanish-language internet marketing, ClickDiario today announced that it will work with content publishers to represent their sites by name to the most widely recognized brands and agencies in the Spanish-speaking world. Under this new strategy, ClickDiario will consolidate and group premium content Spanish-language sites into 16 specific-interest channels, offering advertisers massive reach to targeted audiences.

ClickDiario’s move to site representation was prompted by two important trends in the Spanish-language marketplace. Firstly, advertisers repeatedly ask for targeting to specific demographics; however, they do not have the resources or time to negotiate with and manage campaigns with multiple publishers. Channels featuring unique content and specific audiences allow them to quickly attain mass reach and distribute their marketing message over several different sites with one buy.”

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