Posted on: July 18th, 2006
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ]
Tags: bilingual, population, Spanish-language
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“The U.S. Hispanic population continues to grow in numbers and influence, fueling another year of anticipated double-digit growth in spending by marketers.For 2006, TNS Media Intelligence is forecasting 12.9% growth in Spanish-language media, compared to 4.9% for all U.S. media (TNS doesn’t yet measure the fast-growing English-language Hispanic media targeting bilingual and English-speaking Hispanics). Validating this optimistic outlook, TNS reported 14.2% growth in first quarter 2006 spending in Spanish-language media. “
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