Bimbo Urges Consumers to “Make a Flag and Show Your Spirit’ Through Unique Soccer Promotion

“As the World Cup enthralls millions of viewers, Bimbo bread is helping fans show their pride. From now until the end of the tournament, popular wristbands are included inside all packages of marked Bimbo bread. Over 2.5 million bracelets come in three colors: red for passion, green for faith and white for purity. Consumers can collect all three to make the Mexican flag and show support for one of the World’s greatest soccer team.

“This promotion combines two of our passions, pleasing our customers and soccer. For the same everyday low price, you can buy your favorite Bimbo bread AND show your spirit for the Mexican national soccer team.” said Juan Esaa, Bimbo brand manager. “Collect all three wristbands to make a flag and show your spirit!” “

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