How To Tap the Hispanic Market - BusinessWeek

“The Hispanic population, currently estimated by the U.S. Census Bureau to be about 39.8 million, is one of the fastest-growing groups in America, making up some 13.7% of the total population. If current growth rates continue, Hispanics are projected to number 102.6 million by the year 2050 and will make up about 25% of the population.

Translated into dollars, according to a University of Georgia report, Hispanic buying power has tripled between 1990 and 2003 from $222 billion to $653 billion. At the same time, the number of Hispanic-owned businesses has spiked tremendously. According to the Census Bureau, there were nearly 1.6 million Latino-owned businesses generating $222 billion in revenue in 2002, a 19% increase from 1997. Despite the strong numbers, the Hispanic market remains largely overlooked by businesses both big and small.”

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