Cellular companies reaching out for Hispanics
“A life-size cardboard cutout of Mexican soccer star Pavel Pardo sits in one corner of the busy Cingular Wireless store on Southwest Military Drive. The words “Vive el fÚtbol!” and the bright orange Cingular logo are emblazoned on it.
Nearby, a store employee explains a service contract to a customer ”” in Spanish. A poster detailing the company’s international calling plans hangs a few feet away.
The Hispanic-focused store trappings at the local Cingular outlet probably fly under the radar screens of South Texans used to multicultural marketing.”
SOURCE: in English / Fuente en Ingles
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Posted on:
July 12th, 2006
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Curation from Tomás
Filed Under: 1. Hispanic News, Business
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