Filed Under: [ Hispanic News ] [ Media ] [ Sports ]
Tags: Nielsen, Spanish-language, Univision
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“Univision Communications, the largest Spanish-language media company in the US, on Monday revealed that nearly half the viewers of its World Cup telecasts were non-Hispanic.
Over the course of the 64-game tournament, Univision drew an estimated 50m viewers to its three US networks, 21m of whom were non-Hispanic, according to Nielsen figures.”
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