Times are Changing in Spanish-language Radio.



Posted on: July 11th, 2006
Filed Under: Hispanic News, Media
Tags: , , , ,

“Amador Bustos has made a fortune, and built two empires, catering to the tastes of America’s Spanish-speaking .

But the founder and chief executive of Sacramento’s Bustos Media knows times are changing in .

The field is getting more crowded with stations. Changes in immigration policies could curb immigration from . And shifting are affecting Bustos Media’s audience: Younger and more assimilated Latinos in Sacramento and elsewhere are drifting toward English-language stations playing hip-hop, rock, talk and other formats. “

SOURCE: in English / Fuente en Ingles
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