Times are Changing in Spanish-language Radio.

“Amador Bustos has made a fortune, and built two radio empires, catering to the tastes of America’s Spanish-speaking population.

But the founder and chief executive of Sacramento’s Bustos Media knows times are changing in Spanish-language radio.

The field is getting more crowded with stations. Changes in immigration policies could curb immigration from Mexico. And shifting demographics are affecting Bustos Media’s audience: Younger and more assimilated Latinos in Sacramento and elsewhere are drifting toward English-language stations playing hip-hop, rock, talk and other formats. “

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