Search Landscape: US Hispanics

“Danny Sullivan explains the timer to the panel which includes Nacho, Sarah Carberry and Jessie Stricchiloa.

Nacho Hernandez from iHispanic to give his presentation. He should be providing a detailed landscape overview. US Hispanic population growth; 44 million in 2004, 68 million was estimated in 2015, a huge growth. US Hispanics are spreading fast across the US landscape. 71% of all US Hispanic households are concentrated in 20 markets. US Hispanic household is 42% larger; 3.4 versus 2.4 in the general market (more people in a household). The US Hispanic market is young, 46% of hispanics are 24 years of age or younger versus 33% of non-hispanics. 40% internet penetration rate of US Hispanics, spain 39%, france 38%, Mexico (missed). Hispanics online are qualified consumers, with $30,000 or more household income. Hispanics are heavy internet users, US Hispanics view 150 pages on average, compared to 133 of general market - that is 13% higher. US Hispanics spend 87 more minutes online, 10% more. Time spent per week, TV 17.5 hours, Radio 11.2 hours, Internet 9.7 hours and print 5.4 hours. Consumed media is shifting; 62% of hispanics said they would be spending more time on the Internet as opposed to the other medias. Do you feel that you can find most relevant info on? “

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