Leaders to Converge at Marketing IQ’s 11th U.S. Hispanic Marketing 2006 Conference in San Diego, California

“IQPC’s 11th U.S. Hispanic Marketing conference will feature two days of main conference sessions led by industry experts providing marketers with advanced solution oriented presentations, new case studies and panel discussions. Participants at this event will hear innovative marketing approaches from a fresh speaking faculty as well as the latest “success story” case studies and best practices presented by industry trailblazers.

Alfredo Marchese from Citigroup and member of the 11th U.S. Hispanic Marketing speaking faculty notes, “An appreciation for acculturation levels and Latino subsegmentation has increasingly become key in Hispanic Marketing Planning. This [conference] opportunity will allow participants to share different industry views to help them rationalize this information and incorporate it into the different touchpoints, channels, products and strategy in general.” “

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