Generation Next ”¦ En Español Please …

Posted on: July 10th, 2006
Filed Under: [ Hispanic News ] [ Marketing ]
Tags: , , ,
Knowledge is Power!

“How important is Español? Ask MTV.

The premier youth-oriented network, which practically defined television targeted at 12 to 34 year-olds, plans to launch the bilingual MTV Tr3s network this fall. That’s right, bilingual. Pronounced tres, meaning three in Spanish, the reformatted and redesigned version of its Spanish-language MTV en Español will air English and Spanish music videos, lifestyle series, and documentaries.

At first glance, the move from strictly Spanish to a bilingual format seems to be a rejection of Spanish. Actually, it’s just the opposite. “

SOURCE: in English / Fuente en Ingles
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