RBD - We Are a Band, and We Play One on TV - New York Times

“Ms. Perroni is a member of RBD (known by the Spanish pronounciation, “erre beh deh”), a photogenic Mexican sextet that started out as a soap opera spin-off but now rules the world of Latin pop with feel-good teen anthems and Las Vegas-style concert productions. Yet the group remains all but unknown among English speakers, a problem its members are hoping to solve by recording their first English-language album. Due this fall, the album is being aimed at non-Latinos in the United States, as well as markets in Canada and even Asia. And on Saturday, they’re playing Madison Square Garden.

“We’re trying to start from scratch with a whole new audience,” said Christian Chávez, a member of RBD who was raised along the Texas-Mexico border and lives, like the rest of the group, in Mexico City. “We don’t want to stop with Spanish songs. We want to keep reaching for more and share our music with as many people as possible.”

In other words, this is not just another Latin crossover attempt. This is the making of Mexico’s first worldwide pop brand.”

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