Latino marketing goes mainstream. Prime-time ads break new ground by recognizing the rise of Hispanic consumers

“Think back for a moment to this year’s Super Bowl — to one commercial that wasn’t racy or provocative. In fact, the lack of controversy surrounding this ad is precisely why many advertisers and marketers are still talking about it.

The spot in question promoted a new Toyota Camry Hybrid and featured a father cruising on sun-dappled byways, his son strapped in the back seat. Typical car ad, right? Only the father was a Latino with a discernible accent. Their conversation played on the word hybrid: the son represented a blend of US and Hispanic cultures, the car represented a blend of fuels.”

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