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Miller Selects Hispanic Shops

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“Miller Brewing has chosen CreativeOndemanD and la comunidad to handle nearly $35 million in Hispanic advertising for Miller Lite and Miller Genuine Draft, respectively, sources said. The company is expected to disclose its choices on Friday.

Miller Lite spent more than $30 million in Spanish-language media in 2005, while Miller Genuine Draft spent $3 million, per TNS Media Intelligence.”

SOURCE: in English / Fuente en Ingles
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Posted on: July 6th, 2006
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Marketing & Advertising
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