Filed Under: [ Business ] [ Hispanic News ] [ Marketing ]
Tags: La Comunidad, Spanish-language
Knowledge is Power!
“Miller Brewing has chosen CreativeOndemanD and la comunidad to handle nearly $35 million in Hispanic advertising for Miller Lite and Miller Genuine Draft, respectively, sources said. The company is expected to disclose its choices on Friday.
Miller Lite spent more than $30 million in Spanish-language media in 2005, while Miller Genuine Draft spent $3 million, per TNS Media Intelligence.”
SOURCE: in English / Fuente en Ingles
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