Cruickshank to Highlight English and Spanish Publication Partnership to Penetrate Chicago market

“Publisher of the Chicago Sun-Times John D. Cruickshank will be -joining key speakers in his presentation of up-and-coming strategies in Hispanic print media at NAHP’s 2006 Ad Summit in Chicago. After partnering his publication with one of Chicago’s prime Hispanic publications, La Raza newspaper, Cruickshank has established a firm grip on the latest innovations in American print media. He will be speaking on three strategies witnessed in the print industry in the form of partnering, acquiring or launching Hispanic publications.

“Innovative industry developments to penetrate major media markets and effectively reach ethnic media consumers is a challenge in almost every career of America. The Chicago Sun-Times’ partnership with La Raza is a sterling example of mutual benefits in a collaborative model,” said Tom Oliver, Executive Director and CEO of NAHP. “

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