Wireless carriers woo Latinos

“With the general market largely saturated, carriers are looking to Latinos for growth. When T-Mobile released its much ballyhooed Sidekick 3 in June, it made sure to invite Latina celebrities like Eva Longoria to its Los Angeles launch party. Sprint unveiled mobile Spanish TV service “En Vivo” in May and has offered a bilingual chatting program called “Latin Lounge.” And on a recent episode of Univision’s long-running TV show “Sábado Gigante,” two aspiring musicians used Verizon cellphones as props while performing a song aptly titled, “La Llamada” or “The Call.”

“The Hispanic market is one of the fastest growing in the US, and it’s very attractive in terms of usage,” said a Cingular spokeswoman, Kate MacKinnon . “They use more minutes; they text more; they make more long-distance calls; and they download more ringtones.”"

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