Hispanic Magazine Summit Unveils New Research

“Research, research, research was the mantra at the second annual Hispanic Magazine Summit in Miami this week, which brought together 160 attendees, up from 142 in October 2005, reported the Magazine Publishers of America (MPA).

Unlike last year when the inaugural Hispanic summit piggybacked with the American Magazine Conference, the Hispanic media gathering stood alone this year, in part to unveil the first phase of its industry-sponsored research study and establish itself in its own right. The all-day conference in Miami, on June 29, stressed the ways to grow the business, which continues to trail behind television in total ad dollars.”

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