Brickyard VFX Creates Chase Sequence for Hispanic Spots

“Artist-owned-and-operated effects studio Brickyard VFX has completed a spate of high production value television commercials for the Hispanic market through such agencies as Accent Marketing. The recent work includes two spots for Farmers Insurance Group directed by Martin Weisz and shot by Amir Mokri that feature actor Edward James Olmos (BATTLESTAR GALACTICA, MIAMI VICE, BLADE RUNNER), and boast a distinctly cinematic look and feel.

The :30 spot INDESTRUCTIBLE suggests a classic movie car chase with Olmos at the wheel. His invincible silver Cadillac outruns a pair of dubious-looking sedans, deflecting collisions left and right and ripping down a row of parked cars without incurring the least scratch. Even being broadsided by a cement mixer (which catapults precisely over his vehicle) does nothing; he walks away coolly, and unscathed.”

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