Results of a Study: “Ask Hispanics’ San Diego 2006, With Two Major Issues: Consumer Profile and Real Estate Issues for the Hispanic Consumer Will Be Presented in a Seminar

“Meneses Research & Associates, a multicultural marketing research firm since 1995, announces a new study “Ask Hispanics” San Diego Consumer Profile, Media Preference 2006. The study approaches two major issues:

1. Consumer Profile and Media Preference: Radio stations, TV programs, newspapers and periodical publications. Level of intention to purchase a home, new car, and computer; Language, Level of Acculturation, Immigration issues among others.

2. Real Estate Issues: To identify the level of awareness among renters of special programs to help first time homebuyers purchase a home; To identify perceived barriers to homeownership among the Hispanic consumer; To identify how the Hispanic consumer obtains information about home loans.

For this study we will be conducting 800 interviews (telephone and face-to-face) among self identified Hispanics age 18 , across San Diego County during June and July 2006. There are almost ONE Million Hispanics in San Diego County and 69% are renting a home (“Ask Hispanics” San Diego 2004). Results will be presented by Walter E. Meneses, President of Meneses Research & Associates. “

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