Results of a Study: “Ask Hispanics’ San Diego 2006, With Two Major Issues: Consumer Profile and Real Estate Issues for the Hispanic Consumer Will Be Presented in a Seminar

“Meneses Research & Associates, a multicultural marketing research firm since 1995, announces a new study “Ask Hispanics” San Diego Consumer Profile, Media Preference 2006. The study approaches two major issues:

1. Consumer Profile and Media Preference: Radio stations, TV programs, newspapers and periodical publications. Level of intention to purchase a home, new car, and computer; Language, Level of Acculturation, Immigration issues among others.

2. Real Estate Issues: To identify the level of awareness among renters of special programs to help first time homebuyers purchase a home; To identify perceived barriers to homeownership among the Hispanic consumer; To identify how the Hispanic consumer obtains information about home loans.

For this study we will be conducting 800 interviews (telephone and face-to-face) among self identified Hispanics age 18 , across San Diego County during June and July 2006. There are almost ONE Million Hispanics in San Diego County and 69% are renting a home (“Ask Hispanics” San Diego 2004). Results will be presented by Walter E. Meneses, President of Meneses Research & Associates. “

• Importance of Younger Generations for 19th century U.S. Hispanics
• La Voz and Al Dia, two of Kentucky’s Spanish-language newspapers, have reached an agreement to share advertising and distribution resources and some news content.
• Radio Arte, a community, bilingual and youth-centered radio station owned by the National Museum of Mexican Art, is joining forces with Vocalo.org, founded by Chicago Public Radio, for a year-long collaboration.
• Yanked off the air in July after co-host Don Pryor repeatedly uttered an ethnic slur, “The Todd and Don Show” will return to KLBJ-AM on Dec. 7, according to a statement released jointly by the station’s management and local Hispanic leaders who met earlier today. – Austin
• Eduardo Caballero to receive Medalla de Cortez Award in NYC
• Facing a group of presidents loudly critical of Washington, the U.S. government’s Voice of America broadcast is expanding its audience in Venezuela, Bolivia, Ecuador and Nicaragua, VOA officials say.
• Comments on a California Legislative Bill by a Hispanic Newspaper in 1856
• ESPN Deportes Radio WAMA 1550 AM Launches in Tampa
• Mike Cano named Publisher of El Latino in San Diego
• Charlotte’s classical-music station, Davidson College’s WDAV-FM (89.9), is looking at adding a Spanish channel. – Called “Concierto,” it would be broadcast on one of WDAV’s HD radio channels and streamed on the Web.
• Hartford-based Hispanic newspaper Identidad Latina has named a UConn Master’s candidate “Student of the Year” in their fifth-annual Latino de Oro Awards. – Robert Cruz
• Citadel Media en Espanol Partners with Terra to Develop Online Brand Extensions for Radio Portfolio
• A Spanish-language station belatedly flips radio’s ratings switch – “that Spanish-language station La Invasora came out of nowhere to nearly crack the Top 20.”
• Ex-NY Post editor sues paper for racism, sexism – Sandra Guzman, a black and Puerto Rican associate editor, was terminated on Sept. 29 in retaliation for complaints about allegedly pervasive racism and sexism at the newspaper.
• Que Buena Radio’s 11th Annual ‘Los Premios de la Radio’ – The event will be held at the famed NOKIA Theatre L.A. LIVE, located across the street from the STAPLES Center, on Tuesday, November 10th at 7:15 p.m
• Hispanic company makes news profitable – While other media companies struggle, John Paton and his Hispanic impreMedia are happily thriving
• El Tiempo de Boston is New England’s seventh Spanish-language weekly paper. New England is home to 900,000 Hispanics, including 437,000 in Massachusetts
• U.S. Hispanics and Acculturation
• Julio Ojeda-Zapata on the Potential for Newspaper Storystreaming
• Border Media, formerly BMP Radio, is ending Spanish-language broadcasts on four Austin stations as of 1 a.m. Sunday – La Ley 98.9 FM, Digital 92.5 and 104.9 FM, and Juan 1490 AM