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Tags: bilingual
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“Quepasa.com, the world’s first and largest online community of Hispanic and Latino users, announced today the launch of Quepasa Market Intelligence (QMI), a research arm of Quepasa Corporation that provides real time access to the opinions of Quepasa’s expansive audience of Hispanics and Latinos. The service is designed to empower the Hispanic community with a voice in political and commercial matters. In addition, QMI will provide clients with proprietary information about product use, brand preferences and the political opinions of U.S. Hispanics.
“The Quepasa.com bilingual Hispanic community represents the largest economically and politically relevant emerging majority in the United States,” said Robert B. Stearns, Chairman and Chief Executive Officer of Quepasa Corporation. “Their opinions should be in the front-brain of every smart executive and politician.”
Through extensive beta testing, Quepasa.com has amassed a databank of psychographic information about the Hispanic community under the Quepasa Market Intelligence umbrella. Included topics range from product labeling to George Bush’s policy on immigration. Quepasa.com will regularly poll its audience on news related and commercial topics and communicate the findings to the media. QMI intends to market its research capabilities to corporations and political campaigns that seek leading edge insights into Hispanic public opinion. “
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