Filed Under: [ Hispanic News ] [ Media ] [ Press Releases ]
HispanicTips has 43,151 stories & 115,000+ visitors a month..
“Magazine Publishers of America (MPA) will host the Hispanic Magazine Summit at Miami’s Palms South Beach Hotel this Wednesday and Thursday, June 28 and 29.
“We are holding this conference for several reasons: We want to bring key players in the community together providing original research, case studies and best business practices. We also want to move the advertising needle for Hispanic magazines. There have been remarkable demographic, economic and political gains in the Hispanic community over the last 10 years, but it has not been reflected in magazine advertising spending. Magazines get 4 percent of total media spending compared to 17 percent for the general market,” said Charles McCullagh, MPA Senior Vice President, Membership Services.
As the Hispanic market continues to grow, it is important for advertisers to identify new ways to reach this audience. Magazine publishers, ad agencies and clients will be attending this high-powered, research-based conference which will focus on the most vital questions facing the Hispanic magazine community. Key issues that will be addressed include measurement and accountability, the maximization of multi-platform revenues and strategies to increase advertising dollars. “
FUENTE TRADUCIDO: Usando Google o Altavista/Babel Fish
Please note some sites require registration. Many times it is free.
Stumble it! |
|
Other posts that may interest you
Hispanic Magazine Summit Unveils New Research
FIRST HISPANIC MAGAZINE SUMMIT IDENTIFIES CHALLENGES
Research-Based MPA Conference Brings Reality to Hispanic Magazines
Argentina Publishers Launch New Magazine for U.S. Hispanics
Hispanic Business Magazine to Host 15th Annual EOY(R) (Entrepreneur of the Year) Awards Gala
Miami's "Big Wheels" Keep Latin America Rolling
