abece hispanic marketing and advertising blog: Hispanics: Heterogeneous or Homogeneous
Tagged: blog“I’ve found that in my 10 years of working in the Hispanic marketing field that one of the most self-defeating fallacies, that some old school Hispanic agencies were guilty of perpetuating, is the idea that you can’t have one Hispanic marketing campaign that appeals to the wide variety of Hispanics in the U.S.
Agencies adopted this philosophy as a way to make themselves look smarter. Only the agency that brought this to light should be considered as smart enough to entrust a brand to, or so they’d have you believe. Logic dictates that this is great way to complicate matters and push potential marketers away!”
SOURCE: in English / Fuente en Ingles
FUENTE TRADUCIDO: Usando Google o Altavista/Babel Fish
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Posted on:
June 27th, 2006
FUENTE TRADUCIDO: Usando Google o Altavista/Babel Fish
Please note some sites require registration. Many times it is free.
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Filed Under: 1. Hispanic News, Commentary, Marketing & Advertising
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