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Tags: blog
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“I’ve found that in my 10 years of working in the Hispanic marketing field that one of the most self-defeating fallacies, that some old school Hispanic agencies were guilty of perpetuating, is the idea that you can’t have one Hispanic marketing campaign that appeals to the wide variety of Hispanics in the U.S.
Agencies adopted this philosophy as a way to make themselves look smarter. Only the agency that brought this to light should be considered as smart enough to entrust a brand to, or so they’d have you believe. Logic dictates that this is great way to complicate matters and push potential marketers away!”
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