Hispanics attract fancy footwork by advertisers

“US soccer fans have traditionally been poorly served. But they have had a new way of keeping up with events at this year’s World Cup – provided they don’t mind the commentary being in Spanish.

Verizon, the wireless provider, has been broadcasting video clips of goals and key moments from each game to subscribers to its new V-cast service, under a deal with Univision, the broadcaster that holds the Spanish language rights in the US.”

Stumble it! | |