Core Values and Common Traits in the Heterogeneous Hispanic American Market
Tagged: population“We have all heard the news: the Hispanic population in the U.S. is exploding, jumping from 22.4 million people in 1990 to nearly 40 million in 2003. And most marketers want to get to know them better, since their purchasing power is expected to grow to as much as $1 trillion by 2010. And by now, market researchers have realized that the term “Hispanic” is really just a convenient way of describing a large, heterogeneous group of people rich in diversity and cultural subtleties; a group for which a one-size-fits-all approach to marketing does not fit. Yet, the contemporary Hispanic American market shares many core values and traits that have implications for Hispanic research and Hispanic marketing.”
SOURCE: in English / Fuente en Ingles
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Posted on:
June 26th, 2006
FUENTE TRADUCIDO: Usando Google o Altavista/Babel Fish
Please note some sites require registration. Many times it is free.
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Filed Under: 1. Hispanic News, Marketing & Advertising
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