Advertising Age - U.S. Hispanic Agencies Win Two Cannes Lions

“Grupo Gallegos, an independent U.S. Hispanic ad agency based in Los Angeles, won a Bronze Lion for an Energizer spot called “Beard” at the Cannes Lions International Advertising Festival, one of two prizes the U.S. Hispanic market won at this year’s festival.

Shortlisted
Hopes had been raised because two other Hispanic agencies, Omnicom Group’s Dieste Harmel & Partners, and independent La Comunidad, Miami, had spots on the film shortlist. Dieste Harmel had two Anheuser-Busch commercials for Budweiser, “Mini Mouth” and “Pinky,” on the shortlist, and La Comunidad had two shortlisted Virgin Mobile ads, “Convertible Car” and “Office.” A third La Comunidad spot, an international ad for MTV Worldwide called “Give Me an M,” was also on the list. “

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