Balise pursues Hispanic consumers. Massachusetts
Tagged: alma awards, insurance“When the Alma Awards were televised earlier this month, it marked the first time a local business reached out to the Latino market in Spanish on an English-language station.
abc40, based in Springfield, aired two 30-second spots from Balise Auto in Spanish, which joined national brands such as Prudential insurance company, American Airlines and Doritos in speaking in the language of the growing Hispanic market.”
SOURCE: in English / Fuente en Ingles
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Posted on:
June 25th, 2006
FUENTE TRADUCIDO: Usando Google o Altavista/Babel Fish
Please note some sites require registration. Many times it is free.
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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