U.S. Hispanics Watch TV Differently than Non-Hispanics

“Over 26 million Hispanic adults are watching TV in an average week in the U.S. Virtually all Hispanics watch prime time TV (91% of Hispanic males and 93% of Hispanic females). Hispanic females are more likely than Hispanic males to watch morning and daytime hours. Daytime soaps account for twice as much of Hispanic females’ time spent viewing when compared to non-Hispanic females’ viewing (11% vs. 5%).”

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