Latin-Urban Ambassador. DJ Frankie Needles takes on the airwaves

“In the mid-Seventies, Memphis DJ Rick Dees composed a novelty tune called “Disco Duck.” That song turned out to be a massive hit and transformed Dees into a Top 40 radio celebrity. Thirty years on, the non-Spanish-speaking Dees is trying to capture the Hispanic youth demographic with his very own Top 40 reggaeton countdown show.

Unsurprisingly Miami resident and Latino TV and radio host Frankie Needles is not amused. “Rick Dees is the guy that wrote ‘Disco Duck’; now he has a reggaeton show. But he’s making a complete fool of himself, because the street knows what’s real. At the end of the day, Dees is not hip-hop or reggaeton; he never once stopped by my old TV show to support the movement,” hisses Needles via cell phone from the set of his new cable television program, One Nation Under Hip-Hop, which is filming a segment in New York City.”

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