Calling Cards Stand Out as the Preferred Means for International Communication by South Florida’s Hispanic Markets

“Over half of South Florida’s Hispanics calling their home country at least monthly, prefer using calling cards over other international long distance communication options. This trend varies by national background and other socio demographics.

In the 2006 report on international communication usage by Hispanics in South Florida, published by Statmark - a marketing research firm specializing in the U.S. Hispanic markets and Latin America - Colombians, Peruvians and Central Americans are the most frequent users of prepaid calling cards.

Prepaid card usage stands out predominantly among males with a fair command of English earning up to $50.000 per year. However, Hispanic women are the most frequent callers, especially among those whose annual household income tops $60.000.”

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