Ahora & Endavo Launch First Interactive Latin Music Video Service

“Integrated Media Holdings (OTCBB: IMHI) announced today that its subsidiary, Endavo Media and Communications, Inc. has partnered with Latin-focused digital media company Ahora LLC to launch the first interactive service that delivers Latin music videos to registered users over broadband in full-screen, DVD quality to PC’s, TV’s, and mobile devices. The companies, which first announced the venture last December, have officially unveiled this Latin music video destination called Ahora Musica. The new service will offer music videos by top artists from countries throughout Latin America, as well as worldwide Latin music producers. Ahora Musica will primarily serve the rapidly growing, US-based Latin population, of which approximately 16.7 million are online and most with broadband connection. Ahora Musica will be free to registered users, supported primarily by targeted and interactive advertising.

For Endavo, Ahora Musica provides a new and recurring revenue stream through a fee agreement based on total number of registered users every month. The Ahora partnership is part of Endavo’s ongoing rollout of broadband video services on behalf of various content owners and aggregators targeting specialized or niche markets. Ahora is an aggregator of Latin films, programming and music content for the purpose of packaging and deploying various channels and services leveraging the characteristics of broadband distribution. Ahora plans to launch online web, broadband TV, IPTV and streaming video services supported by both user subscription and advertising. Ahora Musica is the first in an entire suite of Latin-centric broadband entertainment and news services, all using Endavo’s integrated content delivery solutions, scheduled for launch in 2006.”

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