Targeting local Latino customers in Massachusetts

“Jeffrey F. Blanco, sales manager of First Option Mortgage Corp. in Leominster and a native Spanish-speaker, has fielded several calls recently from competitors trying to woo him to their companies.

“Not that many offices have bilingual employees and a lot of other mortgage offices are interested,” he said. “Right now there’s a huge growth in that market.”

Mortgage brokerage firms and real-estate agencies have devised business plans in the past year to court the Spanish-speaking community in North Central Massachusetts, making a lender like Blanco a valuable asset.”

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