Impact of huge Hispanic consumer clout lost in immigration row

“The growing consumer clout of the Hispanic community and its positive effect on the U.S. economy have largely been lost in the acrimonious debate over immigration policy that sadly has defined most Latinos living in the U.S.

Yet, an increasing number of American companies aren’t letting that quarrel prevent them from seeking growth opportunities by aligning with the Hispanic community.

Recently, a spate of multibillion-dollar ad campaigns and business deals have been unveiled by Fortune 500 companies and other corporate titans courting this huge market, including the fast-growing immigrant population along the U.S.-Mexico border.
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