Studio Hopes Hispanics Find ‘Nacho’ Tasty

“When it comes to popularity with Hispanic audiences, comedian Jack Black isn’t the first actor that comes to mind. But for his new comedy, “Nacho Libre,” Paramount Pictures is betting heavily on America’s Hispanic community.

“Nacho Libre” stars Mr. Black as a cook at a Mexican monastery/orphanage who turns to lucha libre — Mexico’s wildly popular answer to pro wrestling — to raise money for the orphans. In so doing, Mr. Black’s character, named Nacho, struts around in skin-tight leggings, gets into fights with the monks and propositions a beautiful nun.”

Stumble it! | |

Other posts that may interest you

Nacho Libre: Racist? » VivirLatino

Search Landscape: US Hispanics

The Opportunity: Tapping Into US Hispanics & Latin America Via Search

Tasty Tacos in Iowa.

Selling Consumer Products to Hispanics in the U.S. - A Hispanic Marketing Roundtable

Without family, Hispanics find faith - Colorado

Goodbye Nacho Express-News Axes Conservative Cartoonist, Keeps Liberal - San Antonio

“Nacho Libre’ succeeds in odd, erratic fashion

Tony Jarquin never knows when he’ll hear Latin music’s next great chart-topper. - Producer hopes to score hits with Valley artists - Texas

'Nacho Libre' a smackdown hit in Mexico