Pollo Campero Refreshes Brand Logo Getting Ready for Expansion; New Logo Conveys a More Welcoming and Appealing Image

“Pollo Campero, Latin America’s number one family dining chicken concept for over thirty years, today announces the introduction of a new logo in the United States.

This is the third time the company has evolved its logo to keep it fresh and appealing, as its unique and delicious chicken. “We hired Advance Design Center headquartered in Dallas to refresh the Pollo Campero logo, as we had done 12 years ago. Changes are very subtle, but we know that these elements make the brand more appealing to all consumers in the United States,” said Juan Jose Gutierrez, President and CEO of Campero USA Corp.

Gutierrez added, “We are ready to execute a national rollout plan. During these four years of successful operation in the U.S., we have learned that the appeal of Pollo Campero goes well beyond the Hispanic market, anyone who enjoys a delicious piece of chicken, definitely enjoys Pollo Campero. We have made strategic decisions to accelerate our growth in the U.S. Additionally, Pollo Campero will be opening restaurants in Europe and Asia during the second semester 2006.”"

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