Latin Grammy Awards Seeks Sponsors

“The Latin Grammy Awards, headed to Madison Square Garden on November 2, is looking for five corporate sponsors in the wireless, automotive, financial services, retail and apparel categories. Univision will broadcast the show in Spanish.

NYC Marketing and NYC Big Events are using the same model it developed to land $4.5 million worth of sponsorships across 14 brands to bring the Country Music Association Awards to New York City, Promo Magazine reports. Like the CMA Awards, the agency plans to celebrate the Latin Grammy Awards via promotions and other festivities in New York and in key Hispanic markets nationwide.”

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