Colorado targets Latino population in seat-belt drive

Posted on: June 16th, 2006
Filed Under: [ Hispanic News ]
Tags: ,
Knowledge is Power!

“Today, the state launched its first campaign targeted at Latino families, dubbed “Lucha Libre” or freestyle fighting, to promote seat belt use.

In the past six months, the Colorado Department of Transportation and the Colorado State Patrol have crafted the campaign and tagged it with today’s release of the movie “Nacho Libre.”"

SOURCE: in English / Fuente en Ingles
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