Pineda Consulting » Blog Archive » Delivering the Latino Vote through Data

“In a recent poll for NBC and the Wall Street Journal, the Democratic firm of Peter D. Hart Research Associates and their Republican counterpart, Public Opinion Strategies, have the good sense to ask a question about generation:

Were you or was one of your parents born outside the United States?

This is very much the sort of question I wish Democratic campaign pollsters would ask all the time when they are polling in jurisdictions with a significant Latino population. In addition, unless they have good reason to believe that the Latino population in that jurisdiction all come from a particular country, I also wish they would ask country of origin. And then cut straight to the chase by asking what is the main language spoken in the respondent’s home.”

Stumble it! | |