The Best Way to Reach Mainstream Viewers? Poza Consulting Says, “Target Latinos”

“”Counterintuitive perhaps, but targeting Latinos could mean the competitive edge with U.S. mainstream audiences,” says Dr. Ines Poza, founder of Poza Consulting Services. Some forward-thinking companies looking to reach Latinos have indeed hit pay dirt with the general market.

Case in point, Comedy Central’s “Mind of Mencia.” A show pegged to help diversify their programming and tap the growing U.S. Latino audience, “Mencia” is doing much more than that winning their timeslot and ranking second overall with men 18-49 in their first season. “The George Lopez Show” has found similar mainstream success becoming one of the most-watched shows on ABC since airing in 2002.”

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