Marketers try to keep Hispanics hungry for beef. Where’s the beef? (sorry couldn’t resist)

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Posted on: June 14th, 2006
Filed Under: [ Hispanic News ] [ Marketing ]
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“Beef consumption may be dropping in many segments of the population, but it has not fallen out of favor in the Hispanic community.

Beef producers are trying to keep it that way ”” even as that ethnic group assimilates into an American culture increasingly hungry for leaner meats and healthier diets.

“In the general community, people say, “I love beef, but I already eat too much,’ ” said Holly Foster, a spokeswoman for the California Beef Council.”

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