Hispanic Teens Are the New Avatars of Cool

“Hispanic teens may be the single most important segment for future-oriented marketers to understand. Why? Because they provide rich insights into larger issues affecting the future of the American consumer identity, including the influence of ethnicity and culture. They also represent the future direction of the 43 million strong U.S. Hispanic consumer market. And with a current spending power of $20 billion and a projected growth rate six times higher than the rest of the teen market, Hispanic teens are a force in and of themselves.

To empower companies to better approach this segment, the innovation consulting firm Cheskin has today released Nuestro Futuro: Hispanic Teens in Their Own Words, an unprecedented video profile of U.S. Hispanic teen lifestyles, attitudes and behaviors. Produced from over 30 hours of in-depth at-home interviews with more than 30 Hispanic teens across the US, ages 13 to 19, the profile illuminates key issues in the words of teens themselves. Hearing and seeing them in their homes through the lenses of Snippies video journalists provides an emotive and realistic context for understanding.”

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