The apartheid of American marketing

“We are experiencing a demographic reinvention and movement towards a global community. Generations of transnational mobility, intermarriage and cultural give and take have yielded new arrangements of people, identities, and social practices that are challenging the definitions of self and the usefulness of racial categories for marketing purposes.

Not that America ”” the nation of immigrants ”” wasn’t diverse before, but before the Civil Rights movement, diversity was not a good thing. Assimilation (melting into the common pot) was the ultimate objective.”

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