So You’ve Targeted the Hispanic Market, But Can You Service It? | MarketingProfs.com

Posted on: June 7th, 2006
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ]
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“According to recent US Census data, Hispanics are the largest minority group in the country. US Hispanic income and buying power is growing stronger and is expected to reach over $1 trillion by the end of the decade.

The US Hispanic population has exploded 75% in the last decade, reaching 39 million, while the general population increased just 14%, to 283 million. Although states like Florida, California, Texas, and New York have been commonly targeted due to their significant Hispanic markets, states like Alabama, Iowa, Michigan, Mississippi, and Minnesota are experiencing rapid growth. A nationwide Latin boom is now reality.”

SOURCE: in English / Fuente en Ingles
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