Hispanic PR Wire - Pennsylvania Health Leaders Partner on Unique Latino Health Initiative

“Congreso, a nationally recognized social service organization in Philadelphia, has joined forces with the Pennsylvania Medical Society to address the negative health impact of excessive body weight. Obesity, a national epidemic has had a particularly harsh impact among the Latino population nationwide.

HeadsUp on Health(R) - Vanguardia de la Salud is designed to provide sponsoring brands and companies with a unique, multi-media marketing opportunity, while helping address a major health concern in the Latino population. The initiative is planned as a pilot in eastern Pennsylvania beginning in the fall of 2006. Plans also call for a roll out to top Latino markets nationwide beginning in 2007.

The Pennsylvania Medical Society has been a leader in the statewide effort to combat obesity and strongly endorses the program. “Today’s obesity epidemic is having a severe impact on Latinos,” explained Mark A. Piasio, MD, President of the Pennsylvania Medical Society. “For example, according to the Centers for Disease Control and Prevention (CDC), 26 percent of U.S. Latina women are obese, compared to 20 percent of white women. Obesity-related diabetes and heart disease are claiming more and more Latino lives.” “

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