Coors Brewing Company Launches Campaign Showcasing Hispanic Community Leaders; Coors’ New Lideres Ad Campaign Honors Hispanic Leaders and Calls for Involvement in Community-Based Organizations

“Coors Brewing Company unveiled the Lideres advertising campaign yesterday at the Hispanic Association on Corporate Responsibility’s (HACR) 20th Anniversary Symposium in Washington, D.C. The new campaign showcases key Hispanic leaders in print ads that will run in Hispanic publications in Dallas/Ft. Worth, New York, LA and San Diego starting this month.

“These leaders are as diverse as the Hispanic community itself and through this campaign, Coors aims to recognize and highlight their accomplishments so people know who they are and what they do,” said Rafael Fantauzzi, corporate relations manager for Coors Brewing Company. “Coors is honored to bring visibility to Hispanic leaders who have made such a difference by being involved in their community — reminding us all that we can do the same.”

The Lideres ad campaign portrays the diverse demographics represented in the U.S. Hispanic community. The leaders are men and women, of various races and countries of origin, who have overcome obstacles and limitations to spark social change and create economic opportunities. Not only have the leaders achieved great success in their careers, but they have devoted their time and resources to furthering the Hispanic community’s goals.”

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