Cingular converts stores for growing Hispanic market

“Cingular Wireless is answering the call of the Hispanic market by converting 420 stores to cater to Hispanic consumers.

Beginning this week, the Atlanta-based company is converting signage and collateral to both English and Spanish, and bilingual sales representatives will be available. The more than 420 stores being converted nationwide to the new bilingual concept were selected according to Hispanic population density in the neighboring areas. They are located in more than 40 cities primarily in states with emerging Hispanic markets such as Georgia, North Carolina, Virginia and Oregon and in states that have high percentages of Hispanic population such as California, Texas, Illinois, New York and Florida.”

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