Advertisers are Missing the Hispanic Market with Stereotype Marketing

“Advertisers are Missing the Hispanic Market with Stereotype Marketing; Hispanic Consumers are a Prime Target of Major Advertisers but can They Handle it?

NEW YORK, NY, (NAMC) - Over the past twenty-five years the buying power of the Hispanic community has almost tripled. For the first time the U.S. Census has indicated that Hispanics have become the largest minority group in the United States today. They have reached this point five years earlier than reports projected eclipsing African Americans. Advertisers and their agencies have taken notice of this but will they really be able to connect with the Hispanic community.”

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